Google Ads that bring more than they burn. Finally.
Most accounts burn money on slow landing pages and sloppy keywords. We start with an audit, build a clean account structure and dedicated Astro landing pages (1-second LCP = better Quality Score = lower CPCs). Daily optimisation. Monthly budget cap guaranteed.
Setup from €1,490 · management 15 % of spend, min. €590/mo. Recommended budget from €2,000/mo.
Why most Google Ads campaigns burn money.
The typical campaign runs on autopilot with "Maximize Conversions" and a slow WordPress landing page. Result: high CPCs, low conversion rate, a cost-per-lead that turns marketing directors pale. We do it differently: tight keyword clusters, manual bid control, dedicated Astro landing pages, A/B tests.
- Astro landing pages with Lighthouse 100/100 — lower CPCs via better Quality Score.
- Manual bid strategy instead of black-box smart bidding (except where smart bidding is genuinely better).
- Conversion tracking that works — including server-side tracking for iOS users.
- Monthly budget cap guaranteed — no end-of-month surprises.
What's in the Google Ads retainer.
Account audit & setup
We review your existing account (or build a new one) — conversion tracking, negatives, account structure.
Keyword research
Deep research with purchase-intent filtering. We start with 50–150 keywords, not 5,000.
Astro landing pages
Conversion-optimised landing pages built in Astro. Sub-second load = better Quality Scores.
Ad copy & A/B
Multiple ad variants per ad group, continuous A/B testing.
Conversion tracking
Correct setup including server-side tracking via GA4 + Google Tag Manager.
Daily optimisation
Negative keywords, bid adjustments, search-term review — daily, not "eventually".
Weekly status call
15-min stand-up every Monday. You know what is running and what we are testing.
Monthly report
Clear numbers: spend, conversions, CPL, ROAS — and concrete recommendations for next month.
From audit to scaled campaign.
-
01
Audit
Account audit, competitive research, landing-page review.
-
02
Setup
Campaign structure, tracking, landing pages — all in the first 2–3 weeks.
-
03
Optimisation
From month 2 daily optimisation runs. Fast learning loops.
-
04
Scaling
We scale what works — and stop what does not.
Google Ads questions.
How much budget do I need? +
Below €1,000/month ad spend Google Ads is rarely profitable. Realistic start: €2,000/month spend. For high-ticket B2B leads, more.
What does management cost? +
One-off setup from €1,490. Ongoing management: 15 % of ad spend, minimum €590/month.
What if Google Ads doesn't work for me? +
We test for 3 months. If the cost-per-lead does not land in a sensible range, we say so honestly. We are not the agency that keeps "optimising" something structurally broken.
Do you also run Bing/LinkedIn/Meta Ads? +
Yes, usually as a complement. Our focus is Google Ads + LinkedIn Ads for B2B.
30 minutes that can change your website.
You walk us through what you want. We tell you honestly whether we're the right team and what it will cost — before anyone mentions a contract. No sales pitch, no pressure, no follow-up drip.