Sites that work.
Not just look pretty.
Every project here is live. Behind each one sits the same question: what does a visitor need to see before they enquire? For five projects, we show you the answer step by step.
From empty calendar to waiting list
Online couples therapy — M.Sc. psychologist Patric Pförtner
The starting point
Couples therapy is a trust purchase: visitors arrive mid-crisis and sceptical of online offers. The page had to communicate competence, safety and warmth within seconds — without feeling clinical.
Our approach
We open with the pain, not the CV: eight concrete crisis scenarios meet visitors where they are. The page then builds trust layer by layer — BDP seals, confidentiality, a satisfaction guarantee on the first session — and removes every barrier: no waiting room, no waiting list, a free first appointment.
Conversion levers on the page
- 5.0 ★ from 35+ reviews above the fold
- 15 in-depth testimonials with names and photos
- 70+ free self-assessments as a low-friction funnel entry
- One repeated CTA: "Pick your free first appointment"
Lowering the barrier before it forms
Online counselling — Dipl.-Psych. Sally Schulze
The starting point
People dealing with anxiety, burnout or an unfulfilled wish for children often hesitate for months before seeking help. The biggest conversion barrier was not price — it was shame and uncertainty.
Our approach
Instead of demanding "book now", the page starts a conversation: an interactive three-question self-assessment lowers the entry barrier, and "you are not alone" messaging dissolves the shame. A free 20-minute intro call makes the first step risk-free, and contact works via WhatsApp — where the audience already writes.
Conversion levers on the page
- Interactive 3-question self-assessment as the engagement hook
- Free 20-minute intro call as a risk-free first step
- FAQ section answering objections before they cause drop-off
- Podcast & magazine as authority and SEO layers
B2B trust for workplace psychology
Leadership & Health — M.Sc. psychologist Marco Schmidt
The starting point
Three very different audiences — executives, organisations, employees — land on one page yet each needs to feel understood immediately. B2B decision-makers also need different signals than private clients.
Our approach
The page opens with the decision-makers' pain — staff shortages, mental exhaustion in teams — then segments cleanly into three service paths. "Scientifically grounded" runs through the whole page as an authority anchor; testimonials from CEOs and area managers speak the buyers' language.
Conversion levers on the page
- Three clearly separated service paths by audience
- 5.0 ★ Google rating and BDP membership as trust anchors
- Testimonials with job titles (CEO, area manager)
- "Free intro call" as the consistent low-friction CTA
Show business needs a stage online
Walkabout acts & stilt theatre — RicoArt Entertainment
The starting point
Event entertainment sells through emotion and imagery — but the buyers are corporate clients who want professionalism and reliability. The site had to do both: give goosebumps and pass B2B scrutiny.
Our approach
Image-led production showcases carry the emotion while references like BMW de-risk the booking decision. Navigation categorises the repertoire clearly (Christmas, kids, gala), and "request now" sits exactly where buying intent peaks: at the top, after the shows, and after the testimonials.
Conversion levers on the page
- Big-brand references (incl. BMW) as social proof
- Testimonial section right before the final CTA — classic funnel
- "Request now" at three strategic positions
- Multilingual setup signalling professional scale
Our own site — built by the same rules
Architecture studio in Bulgaria — our founders' own practice
The starting point
Building abroad is a leap of faith: returning Bulgarians, German-speaking families and investors want to build in Bulgaria — but know neither the permit process nor typical prices. An industry that rarely names numbers meets customers who need exactly that.
Our approach
The site answers the three questions every prospect has before they ask: What does it cost? How long does it take? Whom do I trust? A clear price anchor from €36/m², realistic timelines for every project phase — and the founders personally front and centre instead of an anonymous agency façade. In 15 languages, so every buyer is met in their own language.
Conversion levers on the page
- Price anchor "from €36/m²" makes an opaque industry calculable
- 15 languages — international buyers are met in their own language
- Realistic phase timelines instead of vague promises
- Free 15-minute consultation as a low-friction entry point
30 minutes that can change your website.
You walk us through what you want. We tell you honestly whether we're the right team and what it will cost — before anyone mentions a contract. No sales pitch, no pressure, no follow-up drip.